This past weekend I participated in the Renegade Craft Fair’s first ever Los Angeles show. I’ve never done a Renegade show but I kept hearing form other vendors that the L.A. show was nowhere near as good as last year’s San Francisco show, which is coming up again next week.
Renegade L.A. was held in the California Market Center, the same venue where Unique L.A. is held. It’s not my favorite space. Firstly, it’s downtown, which is dead on the weekends, so there is no casual foot traffic, but I’m not sure there’s any place in L.A. that gets much random foot traffic full of eager craft buyers. Secondly, it’s located on the 13th floor of the CMC, which can make loading in and out a nightmare. This wasn’t as much of an issue with the Renegade Fair as with the Unique L.A. show because Renegade had fewer vendors. Thirdly, the 13th floor is a labrynthine mess. People can’t figure out where they are or what they’ve already seen. This makes your success extremely dependent on your booth location. If you’re near the elevators and bathrooms, you’re fine, but once you get into the deeper recesses of “the penthouse” traffic dwindles significantly.
I made a little more money at the Renegade fair than at Unique L.A., even though there were fewer shoppers, because Renegade skews more toward my usual demographic, which is less fashionable/trendy and more indie/crafty. I don’t think I’ll be able to do any more L.A. fairs, though, because my sister is moving back to NYC. That means no more helper and no more free room and board.
The best part of fairs like Renegade is the awesome people you get to hang out with. I got to chat with Jenny Hart and Rob Mahar (each just shopping for a change), both of whom I never get to see because we all live in different cities. I also exchanged hand signals with my L.A. “booth brother,” Adam from the Poster List. We’ve been placed across from each other at every L.A. fair we’ve ever done, but he speaks quietly and I’m hard of hearing, so we communicate via sign language. Adam is a real hardcore craft vendor. He never leaves his booth during show hours (eight hours a day at Renegade!) and never starts packing up early. I know he hides Starbucks lemon loaves under the table, but how does he pee?!
I also met a ton of fantastic new people this weekend, most of whom will be at Rengade SF this weekend, including my awesome neighbor, illustrator Caitlin Kuhwald. How gorgeous is this painting?
…and all the ladies at Krank Press, where I bought the perfect little birthday calendar (which I have also been needing). Each page is letterpressed in three colors and contains California planting and harvesting information for each month in addition to spaces for each date. The whole calendar was only $15! What are they, crazy? I know underpricing is a craft-world epidemic, but how can you even survive on that? Geez, when I think of the cost of paper, inks, binding, printing plates, AND the very skilled labor is takes to print 14 pages three times each, I’m a little astounded that Nor can eat three meals a day.
Elijah at Figs and Ginger gave me a deal on these totally sweet earrings in exchange for some fashion advice…