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Ask Biz Miss: Sustainable Fabrics September 29, 2009

**Note: though this is a very respectfully worded request (note how she doesn’t ask specifically for my sources), it is considered good etiquette to ask advice like this from someone with a related but non-competing business, like someone who’s in fashion, or who makes baby products.  That said, when I had this exact question starting out, I asked the plush toy makers down the block from me.  They were more than gracious and generous in their help, so I’m paying it forward to all of you.  For more on the subject of crafty business etiquette, please see this article I wrote for the Bazaar Bizarre San Francisco blog.

I am currently designing my own line of stuffed animals (not meat products) and would really appreciate your advice.  I would like to make a product that takes the environment into consideration.  I am finding it extremely difficult to find recycled fabrics.  I did find recycled polyfill.  Any advice you can give on finding an environmentally aware manufacturer and materials would be greatly appreciated.

As far as sustainable fabrics go, it is difficult to find them outside of the hemp/wool/cotton/natural fibers area, but there are some polyesters that can be made from recycled plastic, such as fleece and fake furs.  I have never found a place to purchase these in small quantities, so I source my fleece in China, where the minimum for each color is 300 yards.  (I was lucky enough to have a friend whose toy company runs a reputable factory in China.  They were able to point me towards fabric mills there.)  There is a fleece called EcoFleece and a short fur called EcoPile, both available in the U.S., but these lines also require large wholesale orders.  You’ll have to do some calling around and searches through wholesale directories like ThomasNet to find them.  Some manufacturers only make/carry a set of common colors, and others can dye your fabric in any color you choose.

There is also an organization here in San Francisco called People Wear SF that held a small sustainable fabric trade show twice last year. If they do it again, it would likely be in the next month or two.  If not, someone there might have a list of past exhibitors you can contact.

Since you are starting out small, you may have to make some compromises about your fabrics.  For example, you might consider buying fabrics from a creative re-use center or something similar.  I don’t know where you are located, but here in the Bay Area we have S.C.R.A.P. in San Francisco and the East Bay Depot for Creative Re-use in Oakland.  At these places you can buy fabrics otherwise destined for the landfill and you will have lots of choices when it comes to fabric type (but maybe not color/print as much). You can also pilfer clothing and pillows from thrift stores.  Felted sweaters make excellent no-fray fabric for toys and some stores sell by the pound.

You can also just buy off-the-shelf fabrics in the beginning, and try to maintain your commitment to the environment in other ways (which is what I did).  You’ve already found some recycled fiberfill (Carlee sells this in bulk in New Jersey or you can buy corn-based fiberfill from your local fabric store), which is a good start.  You can also ship your toys using only recycled and/or re-used packaging, and you can plant trees or buy credits to make your business carbon neutral.

I hope this helps. There’s unfortunately not a lot of information out there regarding material sourcing, because it’s one way small businesses discourage competition.  If any readers have info they can share, please add it to the comments.  Thanks!

 

Happy New Year September 20, 2009

Fall is the beginning of my year.  It always has been.  In the first place, I’m Jewish, so I celebrate the new year in the fall rather than in January.  I take stock and make my resolutions in the fall.  Fall is also when school starts, and when people come back after having a long break.  Fall is when I naturally feel compelled to start in new directions and when the economy begins to ramp up again.

This year my main goal is to take those new directions and make them more, um…directed.  I’m trying to set clear, achievable goals for each of my current projects, which I am trying to cull and focus in service of a greater professional goal: an independent and sustainable career as a creative professional.

I’ve decided I need help with this, so I’ve been in contact with Lisa at the Renaissance Business Center here in San Francisco.  Renaissance is a non-profit dedicated to helping people start and/or grow small businesses.  What makes them different from SCORE, SBA and the SBDC is that they are much more focused on providing intensive, long-term assistance.  Two programs I’m currently looking at are their 14-week business planning course (which has been described as a mini-MBA program), and their 1-3 year business incubation program (probably the virtual incarnation).  I’ve got a tour and orientation on Wednesday.  Hopefully they can help me focus and kick my ass a little.

In the meantime, I’ve been applying for some holiday shows, and trying to create new wares for them.  The one I’m currently most excited about is DesignerCon in L.A. (formerly Vinyl Toy Network).  It’s sort of a combo trade fair/cash-and-carry for folks who make the kinds of things you see in designer toy and comic shops–plush and vinyl collectibles, limited-edition prints, and character-driven art of all kinds.  At $125 for a one-day booth, the cost is comparable to your standard craft fair.  I’m planning on showcasing/selling Sweet Meats on one side of the booth, and presenting samples of my plush design work on the other.  DesignerCon is on November 21st, which gives me a concrete deadline by which to have my new web site and business cards done, as well samples of next year’s toy line.

A little bit further down the list is a book proposal.  I’ve heard from fellow crafters that writing an instructional book is extremely difficult and takes about a year of full-time work to complete.  According to Crafty Chica Kathy Cano-Murillo, just writing the proposal takes a week.  Things being what they are in publishing, writing a book is often not very lucrative, assuming that your proposal even gets picked up a by a publisher in the first place, which is unlikely.  On the other hand, authoring a successful book significantly increases your profile as an expert in your field, leading (hopefully) to press, more clients and higher rates.  What doesn’t get picked up you can always publish on your own, so I’m keeping it as an option for now.

As for making a Thing-A-Day, I’m still doing it, though I’ve fallen back on the “work on an existing project for 30 minutes” net a couple of times this week.  Yesterday I made and decorated a cake for my friends’ 26th/30th birthdays, but I didn’t like it enough to photograph it.  Otherwise I’ve mostly been working on re-making my pieces for the Plush You show next month.

It’s going to be a busy fall.  I’ll keep you posted about what I learn along the way.  Happy New Year, everyone!

 

New Crafty Gathering Space: Workshop September 4, 2009

Filed under: Starting Up, events, opportunities, women in business — bizmiss @ 10:23 am
Tags: , ,

workshopI really respect doers.  As a thinker-planner-worrier-maybe-eventually-doer I admire people who seize opportunities immediately and run with them all the way to the finish line.  Kelly Malone of Indie Mart is one such doer.  Last night I attended an open-house event at her new space called “Workshop,” which is a community art and activity space that holds classes, get-togethers and large-scale craft equipment.  It’s already got furniture, signage, and an awesome room divider made of old windows.  A week ago she didn’t even know about this space!

I think Workshop will be a fantastic addition to the San Francisco creative community, so I really want to see it succeed.  It’s set to officially open on September 19th, but in the meantime they need more stuff to make it fully equipped. If you have any of these items, you can drop them off almost any time in the next two weeks. Workshop needs:

-crafty, sewing & art supplies (scissors, thread, fabrics, yarn, bedazzlers, patterns, machines,
paints, brushes, anything rad you can think of)
-screening supplies (ink, old screens)
-building supplies & tools (hammers, drills, hardware, levels, saws, etc)
-light bulbs…we need hundreds for our light installation
-old saw blades, yard sticks, wooden vintage bobbins….for an installation
-dining room style chairs (that can be spray painted black for seating)
-DIY, how to & design books/ magazines to build up our inspiration library (Martha
Stewarts, ReadyMades, Dominos, you get the idea)
-pillows & cushions we can recover for our movie nights
-patterns
-an office chair
-a computer
-speakers, turntables & stereo goodness
-an ipod for sale:)
-jars for storage (mason, baby food, etc)
-old drawers from small to medium size

To check out Workshop for yourself and to drop off donations/congratulate Kelly/try to steal some of her mojo for yourself, swing by the corner of McAllister and Baker streets during normal store hours.

 

Crafty Business Questions: Etiquette April 10, 2009

Filed under: Feelings, Starting Up, education, networking — bizmiss @ 4:10 pm
Tags: ,

I got a lot of etiquette questions this week, so I’m posting all the answers below:

I’m just starting out, and I have lots of questions I’d like to ask successful business crafters. What’s okay and not okay to ask about?

In general, it’s okay to ask about process, not product, and it’s always best to ask for help from businesses that don’t compete with yours. For example, if you sell plush toys, it’s not okay to ask another plush artist where they get their fabric, who their distributor is, or what consignment stores they work with. Instead, try asking something like, “Can you recommend somewhere to start researching distributors/stores/wholesale fabric suppliers?” Then, instead of giving away their contacts/sources, they can give you the name of a trade association or web site where you can begin your own research.

It is also okay to ask a fellow crafter general business information, like if they can recommend any good crafty business books, marketing classes, banks, or bookkeeping software. Your successful accounting practices will not harm their business. Other things that are sometimes okay to ask about include who designed their logo/web site, and how they developed a good pricing structure. You can also ask non-competing businesses for general feedback on your Etsy store, packaging, etc.

If you are unsure about whether your question falls within the bounds of etiquette, try asking it by beginning, “Would you be comfortable sharing information with me about X? I totally understand if you’re not.” That way, it’s easy for them to say no and neither party has to resent the other.

I sell handmade toys with buttons that have clever sayings on them. Yesterday one of my customers told me she also wants to start selling (mass-produced) toys with clever buttons on them. She asked me for my button source and their pricing! I think this is really rude. How do I respond kindly without blowing my top?!

Again, this goes back to process, not product. How did you find your button source? How did you research pricing in order to comparison shop? It may be as simple as telling her you Googled the phrase “button makers” and then requested prices and samples from five local businesses. She still has to do the legwork, but you’ve answered her question helpfully, while insinuating that maybe it’s not so cool to ask a competitor for such specific information.

I’m thinking of applying for a particular craft fair, but I don’t know anyone who’s vended there. Is it okay for me to ask a random vendor (posted on their vendor page) how profitable it was for them?

This is a tricky one, but I would say yes, provided: you ask someone who does not sell competing products, you ask using the “Would you be comfortable sharing…” preface, and you don’t ask specifics, like “how much money did you make at that fair?” or “what were your best selling items?” Instead, stick to more general questions, like “was it worth your time?”, “did the customers generally fit your demographic?” and “would you do it again?”

Do you have thoughts about these questions? Do you have other etiquette questions? Ask them in the comments and I’ll try to answer them!

 

Biz Miss Workshop in San Francisco April 4th March 29, 2009

Reading blogs is great, but sometimes you want more.  Sometimes you want to be able to ask questions in person, as they come up.  Sometimes you want to be around other people who are struggling to do the same things you are.  Sometimes you want to learn a little more interactively than you do by just reading.

That’s why on Saturday, April 4th, I will be co-teaching a crafty business workshop with Jamie Chan (Bazaar Bizarre, Mary Jane’s Attic, Urban Fauna Studio) at the California College of Arts.  From 10am until 4pm we’ll be covering everything from marketing to pricing to leasing retail space in an intimate, interactive format.  This is a Continuing Ed. workshop, so there’s no application necessary, but space is limited, so be sure to register early.  At $75 for the whole day, this workshop is already a bargain, but I guarantee it will pay for itself in less than a week.  Bring stories and questions to share, and we in turn will provide a cornucopia of resources for you to take with you.  See you there!

 

Inspiration Station March 13, 2009

If I want to transition into doing more editorial-prop-type work, I’m going to need to beef up my portfolio.  I’ve already done some work for book publishers like Chronicle and Scholastic, but most of it’s not very sophisticated, being geared mainly toward the kindergarten crowd.  My portfolio needs a lot more examples of the kinds of projects I’d like to get hired for.  It needs to demonstrate that I’m capable of handling more complex work of various scales, while appealing to the needs of marketing and art directors.

I’ve therefore begun an on-going brainstorm (which I will turn into a static page so I can keep updating it) of potentially interesting portfolio pieces.  The idea is not to get through the entire list, but to create enough options that at least one of them is exciting to me on any given day, no matter what my state of mind. If you have ideas to add, please put them in the comments and I’ll add them to the project brainstorm page.

  • Design a new title page for a boring magazine article
  • Design two interesting settings in which to photograph jewelry
  • Design a window display
  • Design a trade show booth
  • Design five DIY holiday gifts, and five DIY holiday decorations
  • Design a political package for an issue or candidate, including poster, bumper sticker and button (or other schwag)
  • Design a piece of wearable clothing not made from fabric
  • Create three unsettling plush objects
  • Create a pop-up card or book spread
  • Design something to indicate the passage of time that is not a clock, calendar or hourglass.
  • Shoot a handcrafted animation
  • Create a kit to help solve a common problem
  • Create a diorama
  • Create a shadow box
  • Create a papercut
  • Design something to help organize your workspace
  • Make a gross or boring job or product look sexy
  • Create a trompe l’oeil
  • Create a map of an imaginary place
  • Make a pocket square that looks like something other than a handkerchief
  • Make a memory game
  • Take photos and then alter them in a barely noticable way
  • Create a shrine to an obsolete technology
  • Create a board game to illustrate a process
  • Make a family tree
  • Diagram something emotional
  • Create an introduction/thank you piece a la Jeffery Rudell
  • Make a weird cross-stitch/needlepoint sampler
  • Design a poster for a quotation using at least five different fonts
  • Design 5 simple-to-make but elegant DIY wedding items
  • Make an advent calendar
  • Make something useful out of 100% garbage
  • Design the childhood bedroom of a fictional character
  • Re-create an often overlooked household object that is ten times larger or smaller than usual